Every article in one place — playbooks, retention tactics, and behind-the-scenes posts on how we manage 250K+ hours of dedicated VA work across four continents.
It usually starts as a Sunday-night job. The kids are asleep, the inbox has finally gone quiet, and the founder of a small UK firm opens a spreadsheet to work out who…
It usually starts as a Sunday-night job. The kids are asleep, the inbox has finally gone quiet, and the founder of a small UK…
There is a particular kind of dread that lives in a founder’s inbox. It usually shows up around 9 p.m., when the day’s work…
It usually starts around 7:15 in the morning. You reach for your phone before your feet hit the floor, thumb the Gmail icon out…
A founder in Bristol once told me she’d hired four virtual assistants in eighteen months. Not because she was difficult to work for. Because…
There is a particular kind of silence that settles over a founder’s inbox at 9 p.m. on a Tuesday. The day’s fires are out.…
It is 9:48 on a Tuesday night. The kids are asleep. The dishwasher is humming. And Sarah, who founded a six-person marketing agency in…
It’s 11:14 on a Tuesday night. The founder of a two-year-old London SaaS company has eleven browser tabs open. One is a half-finished investor…
There is a particular kind of exhaustion that has nothing to do with the work itself. You see it in the founder who hired…
It is 9:15 on a Tuesday morning in Manchester. A founder opens her laptop, fires off three quick questions to the offshore assistant she…
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